GREENEVILLE, Tenn. --- Tusculum University Athletics has announced it has partnered with Influxer, providing Pioneer student-athletes the opportunity to monetize on their name, image and likeness (NIL) by allowing fans to purchase personalized merchandise according to Josh Ealy, Vice President of Athletics.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship and personal branding.
Participating student-athletes from every team will have the opportunity to create their own webpage that showcases their personalized gear available for purchase.
"Influxer is excited about this partnership with the Pioneers to bring a great NIL opportunity that benefits everyone," said Keith Miller, Influxer vice president. Josh Ealy and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Tusculum University and its student-athletes on creative elements and marketing.
"Tusculum is proud to join the Influxer family to provide our student-athletes with NIL opportunities," said Ealy. "This partnership checks a lot of boxes for us to provide something for our fans, alumni, and families to purchase personalized and officially licensed gear to support their favorite TU student-athlete. This is our first step in assisting our student-athletes to promote their brands in the NIL landscape."
Influxer is partnered with more than 350 universities.
Tusculum fans can visit: https://influxermerch.com/colleges/tusculum-university/sports for more information.